Brand and Design Guidelines

Logos

The Homelive logo is the primary brand visual identifier and is used in all development, promotional, marketing and outreach material for print and digital. The logotype should exclusively be used in its horizontal version. The Group and Commercial logo follow the same principle.

Home Live
Home Live Group
Commercial Live

Colours

Liquorice is the common brand color of the group and can be use for background or copy. Each brand and related products have their own primary colour. Home Live Group is Mint (aqua), Home Live is Lychee (orange) and Commercial Live is Grape (purple).

Liquorice

#252429

hsl (252, 6%, 15%)

rgb (37, 36, 41)

c2, m2, y0, k84

Lychee

#FF6C6A

hsl (0.8, 100%, 71%)

rgb (255, 108, 106)

c0, m58, y58, k0

Mint

#75D4B9

hsl (163, 52%, 65%)

rgb (117, 212, 185)

c37, m0, y11, k17

Grape

#7F75FF

hsl (244, 100%, 73%)

rgb (127, 117, 255)

c50, m54, y0, k0

Typography

All type (screen and print) is set in Poppins. Poppins is a Geometric sans serif typeface with nearly monolinear typeforms to maintain an even typographic from and colour throughout. The full font family can be downloaded here.

Poppins Glyphs

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 ?!@#$%^&*+-(){}[]<>|\’“

Poppins Weights

Poppins Black

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Poppins Extra Bold

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Poppins Bold

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Poppins Semi-Bold

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Poppins Medium

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Poppins Regular

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Poppins Light

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Poppins Extra Light

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Poppins Thin

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Poppins Sizing

Heading 1

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Heading 2

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Heading 3

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Heading 4

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Heading 5

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Heading 6

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Paragraph Feature

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Paragraph

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Small

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